Jala, to sow a seed

A Queendom that honours its Kings.

This is where our story starts: a bag crafted to bring a storybook character’s world to life.

Two people wearing J'Kweendom garments together in winter light.

The people behind the house

Dimakatso Mookodi

Founder and CEO

Mungi Llale

Creative Director

What we stand for

Integrity
Collaboration
Quality
Empowerment

A record of making

Mogale Fashion Show

First place at the Mogale Fashion Show.

Retail presence

Stores at Melrose Arch, The Marc Sandton, Mall of the South, and Newtown Junction.

Corporate and community work

Corporate gifting for L’Oreal and nappy bags first made for Baby & I in Melrose Arch.

Beyond home

International expansion into Botswana through SAITEX, Batho Fashion Week, and Scarlett Shop Gaborone. The 2025 conference circuit included Constitution Hill Human Rights Festival and the G20-adjacent SU20 Gala.